Can we agree that there’s something special in the air when our clocks spring forward and our days start getting longer? Of course we can! There’s more sunshine and the promise of newness is all around us!
Have you been cooking up a side hustle and haven’t let it out into the world? I’m here, in partnership with GoDaddy Canada, to give you a loving push by telling you about the boost you can give your business or personal brand by creating an online home for it! Getting online can be easy, by using GoDaddy Website Builder you can even build a site in under an hour. As well, I’m sharing a layered spring look because let’s face it, it’s still a little chilly out there! Without further ado, here are some reasons to get your brand online!
UNCAPPED CUSTOMER BASE
We are connected now more than ever before because of the internet. Since more people are glued to their screens it only makes sense to strive to be the website that they’re looking at. I remember when I started my lifestyle blog Lion Hunter and thinking that only my friends and family would see it. I later realized that the internet made the geographical reach of my personal brand boundless.
Word-of-mouth is still really one of the most effective ways that information travels. The internet has, figuratively, injected jet fuel to it because now we can share a link to hundreds, thousands, even millions of people in an instant! By having an online home, it’s easy for someone to share your link with their friends and social networks in a flash!
I have included less overhead on this list, not to deter you from opening a brick and mortar store but to provide you with another option of doing business if you’re not ready to commit to a physical location yet. I look back to when I was working on a small line of handbags. I was nowhere near having an actual store but was so thankful that the internet provided me with a home to see how my product would fare. I was able to launch that brand on a small scale without having to invest too much into it. Try GoDaddy Online Store, this is a great way to get your business started and start to sell your products.
THE ‘SAVE IT FOR LATER’ CREW
I’m part of the ‘save it for later’ crew! I have so many collections on my Instagram and a plethora of bookmarks on my browser that I always go back to. I’m saying this to attest that someone will see your product/service but may not have an immediate need for it. Being online gives that person the option of saving it or bookmarking it for future reference!
STAY CONNECTED EVEN IN YOUR SLEEP
If your business also has an online home, you’re connected even in your sleep! People can still find and learn more about you, buy from you and ask for a quote without you having to be physically present. The benefit of your business being online is that people are able to find you 24/7.
The more my personal brand grew, the more I realized that I needed to understand who I was attracting to my site. Thank the internet gods for analytics because I was able to see who I was attracting, where they live, which content they relate to more and how long they spent on my site. With an online home, you can get an in-depth look into your customer base and make informed decisions because you have statistics to back you up! GoDaddy offers a variety of analytic tools for your site, what is great is that they do a lot of the leg work for you, especially when it comes to Search Engine Optimization.
I hope this propels you to turn your ideas to reality!
THIS POST IS IN PARTNERSHIP WITH GODADDY CANADA – ALL OPINIONS ARE MY OWN